Google Top Quality Store Badge

The Top Quality Store program recognizes merchants who consistently go above and beyond to give customers an exceptional shopping experience. With Air Reviews, integrating this badge is convenient.

Who can use this feature?

This feature is available in all plans.

What is the Google Top Quality Store Badge?

The Google Top Quality Store Badge is awarded to merchants who meet strict performance standards in areas such as returns, browsing experience, and purchasing. This badge, when displayed on your store, signals trustworthiness and quality to potential customers.

Air Reviews allows you to integrate this badge directly into your store - no code needed, right after you meet all the Google standards, enhancing visibility and credibility.

Disclaimer: Air Reviews only supports integrating the badge to your store, whether Google approves top quality store or not depends on your store performance.

How does it work?

You need to have a Merchant Center account and have approved products first to enroll in this program. Your progress will be monitored automatically, and benefits will be applied to your offers when you meet a certain performance threshold.

For example, your Delivery category score will contain metric scores for your delivery time and delivery cost. For each metric in each category, you'll be given a rating of 'Low', 'Fair' , 'Good', 'Great' or 'Exceptional' that will also determine your overall quality score. To earn the 'Top Quality Store' badge, you must rank as 'Exceptional' in your overall quality score.

You don't need to rank as 'Exceptional' in each category to rank as 'Exceptional' in your overall quality score.

Bear in mind that there are no program penalties for not meeting a certain performance standard. You just won't receive the benefits listed below.

Why Enable This Badge?

✅ Build Trust: The badge is an endorsement from Google, reassuring customers about your store’s quality.

💸Boost Sales: Customers are more likely to purchase from stores that display trust signals.

⚙️Improve Store Performance: Meeting Google’s requirements can enhance your store’s usability and customer satisfaction.

How to Set Up the Google Top Quality Store Badge in Air Reviews

1. Meet Google’s Merchant Performance Requirements

To qualify for the badge, your store must comply with Google’s standards in the following areas:

Note: All of your compliance progress can be monitored through the Google Merchant Center dashboard -> Store quality menu.

Delivery Experience

The metrics in this section measure the dispatch and delivery experience that you provide to customers.

Delivery time: The number of days it should take customers to receive their orders
Delivery cost: The cost for customers to receive orders excluding item costs

Return Experience

The metrics in this section measure the return experience that you provide to customers.

Return window: The number of days that customers can return an item
Return cost: The cost for customers to return an item

Browsing experience

The metrics in this section measure the customer's experience when visiting your website. Learn more About valuable content coverage.

High-resolution images: Information obtained from your website regarding the percentage of images on your site that are more than 1048 pixels.
Images per item: Information obtained from your website on the average number of images per item.
Website speed desktop: The time that it takes to fully display your website's content on desktop.
Website speed mobile: The time that it takes to fully display the content on the mobile version of your website.

Purchase Experience

The metrics in this section measure the customer's experience while purchasing a product from your website.

Promotion disapproval rate: The percentage of your promotions that are disapproved (only applicable if you run promotions and submit them to Google).
E-wallet types accepted: Information obtained from your website regarding the number of e-wallet payment methods that you accept. The e-wallet types currently tracked by the Top Quality Store program are PayPal, Google Wallet, Apple Pay and Amazon Pay. Learn how to add or update your e-wallet payment method.

Store rating

A rating calibrated by Google based on multiple sources including Google Customer Reviews, reviews from various independent rating websites and performance metrics from Google-led shopping research.

Verify Eligibility

Log in to your Google Merchant Center to monitor your store's compliance. For detailed requirements, refer to Google’s Merchant Quality Program.

Preview

The below is an example of how the badge will show up on your store. It is displayed as a widget in default, which can be then open to a panel with criteria and ratings.

2. Activate the Badge in Air Reviews

Once your store meets Google’s criteria, follow these steps to enable the badge in Air Reviews:

Access Air Reviews Dashboard

Navigate to Badge Settings

In the left menu, go to Settings.
Scroll down to the Google Top Quality Store Badge feature.

Turn On the Badge

Toggle the feature to On to activate the badge.
Once enabled, the badge will appear automatically on your store's product pages.

Preview the Badge

Check your product pages to verify the badge is displayed correctly.
Contact us (at the right bottom corner bubble) to request a position adjustment, or further explanation.

Conclusion

The Google Top Quality Store Badge is a game-changing feature for boosting trust, credibility, and sales on your store. By meeting Google’s performance requirements and enabling the badge through Air Reviews, you showcase your store’s quality and commitment to excellent service. Get started today to elevate your store's reputation and performance!

For further assistance, contact our support team via the Air Reviews dashboard.

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Last updated 4 months ago

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