Klaviyo
Visual guide for Air Reviews and Klaviyo integration: setup steps, API key input, flows creation, email design, and review request automation features.
Last updated
Visual guide for Air Reviews and Klaviyo integration: setup steps, API key input, flows creation, email design, and review request automation features.
Last updated
Who can use this feature?
This feature is available from Pro plan of Air Reviews
Ensure you have an active Klaviyo account.
Set up Air Reviews in your Shopify store. If not, download Air Reviews and follow Quick Start Guide.
Connect Air Reviews with Klaviyo. Instructions below.
This integration allows merchants to setup customized campaigns related to via Klaviyo's email marketing platform, using Klaviyo’s rich automation workflows and custom triggers from Air Reviews.
There are customized flows that you can set up and utilize in Klaviyo using events triggered by Air Reviews. Discover these flows:
Review reminder: Send review reminder emails to collect more reviews based on the order's status
Photo reminder: Send emails asking for photos after someone left positive reviews
Discount usage notification: Send discount to customer after their reviews. Learn more about the Discount feature.
... and many more can be created and customized based on your needs.
Air Reviews sends review's data (rating, content, date) and customer information to Klaviyo through event triggers.
Merchants use these triggers in Klaviyo to automate and customize email campaigns, encouraging customers to leave quality reviews.
Merchants can use Klaviyo's advanced drag-and-drop editor to design emails and optimize the scheduling for maximum engagement.
Enabling the Klaviyo integration - one of the best-performing email marketing platforms grants convenience, stable performance to your store. Here are the benefits of the integration:
First you can easily connect Air Reviews with Klaviyo on your store by going to Settings > Integrations. Then follow the interactive guide below to connect and enable the campaigns:
The review request flow is your primary tool for collecting customer feedback. This flow triggers automatically personalized emails asking customers to review their purchases.
Follow the interactive guide below to create the Review Request flow
Learn how to create email templates for requesting reviews when customers purchase multiple products. We offer two approaches: using Klaviyo's visual editor with tables or using the HTML editor for more advanced customization.
Using Klaviyo's visual editor with tables
Setup Instructions
Table Structure
Add a Table block with two columns
Configure the table to be dynamic for multiple products
Configure Dynamic Data
In Table Settings, select "Dynamic" for Table Data
Set Row Collection to "event.products"
Set Row Alias to "product"
Configure Second Column
Add a Text block
Access Source code
Insert HTML template:
Configure Second Column
Add an Image block
Set image source to: {{ product|lookup:'product_image_url' }}
Advanced HTML Editor
Setup Instructions
Open HTML Editor
Insert Template Code:
Key Differences
Visual Editor: Better for users who prefer drag-and-drop interfaces and structured layouts
HTML Editor: More flexible, ideal for custom designs and simplified code maintenance
Choose the method that best fits your technical comfort level and design needs. Both approaches will effectively display multiple products and their review links in your email template.
Have a look at the event variable list to personalize your campaigns:
{{event.first_name}}
Customer’s first name
Text block
{{event.last_name}}
Customer’s last name
Text block
{{event.email}}
Customer’s email
Text block
{{event.order_number}}
Order number
Text block
{{ event.products.0.product_title}}
Product title
Product title
{{event.products.0.product_image_url}}
Product image
Image block
{{event.products.0.product_url}}
Product review submission link
Button block
{{event.products.0.product_rating}}
Product rating number
Text block
{{event.date}}
Trigger date send
Text block
After customers submit text reviews, you can encourage them to add photos through a dedicated photo review reminder flow. This secondary flow helps build your visual user-generated content library.
Follow the interactive guide below to set up Photo Review Reminder Flow
Have a look at the event variable list to personalize this campaign:
{{event.first_name}}
Customer’s first name
Text block
{{event.last_name}}
Customer’s last name
Text block
{{event.email}}
Customer’s email
Text block
{{event.product_title}}
Product title
Product title
{{event.product_image_url}}
Product image
Image block
{{event.product_reviews_count}}
Product reviews count (currently)
Image block
{{event.product_rating}}
Product rating (currently)
Image block
{{event.review_date}}
Date created review
Text block
{{event.review_rating}}
Review rating
Text block
{{event.review_content}}
Content’s review
Text block
{{event.submit_url}}
Image submission link
Button block
To incentivize reviews, you can set up a discount flow that automatically sends promotional codes to customers who submit reviews. Create this flow with DISCOUNT_CODE_ELIGIBLE metric.
Follow the interactive guide below to set up Discount Usage Flow
Have a look at the event variable list to personalize this campaign:
{{event.first_name}}
Customer’s first name
Text block
{{event.last_name}}
Customer’s last name
Text block
{{event.email}}
Customer’s email
Text block
{{event.discount_value}}
Discount value
Text block
{{event.discount_type}}
Percentage or amount
Text block
{{event.discount}}
Discount code
Text block
{{event.store}}
Store redirect link
Button block
The final piece is the discount expiration flow, which helps drive conversion by reminding customers about their available discounts before they expire. Create flow using this DISCOUNT_CODE_EXPIRATION metric.
Have a look at the event variable list to personalize this campaign:
{{event.first_name}}
Customer’s first name
Text block
{{event.last_name}}
Customer’s last name
Text block
{{event.email}}
Customer’s email
Text block
{{event.valid_days_left}}
Discount days left
Text block
{{event.discount_value}}
Discount value
Text block
{{event.discount_type}}
Percentage or amount
Text block
{{event.discount}}
Discount code
Text block
{{event.store}}
Store redirect link
Button block
Learn how to create an automated flow in Klaviyo that sends personalized responses to customer reviews on your store.
For a detailed walkthrough, refer to the interactive guide provided.
Use a test email to simulate the flow and ensure review links are working correctly.
Verify that customer and order details are syncing between Air Reviews and Klaviyo.
The Air Reviews integration with Klaviyo is a powerful way to streamline review requests while enhancing customer engagement. With personalized emails and automation, you can collect more reviews and build trust with your audience. Set up this integration today and take your review management to the next level. For more help, contact our support team.
