Discount 🆕
Incentivize customers to leave a way greater number of reviews by discount. Encourage customers to redeem coupons from reviews for a significant increase in sales.
1. Open the Discount page
Head to "Collect reviews" on the left side menu, locate the "Discount" card, and click "Setup".
At the top of the Discount page, toggle the feature ON using the switch next to the title.
Discount emails (the messages your customers receive) are configured separately on the Email Notifications page. Please ensure this feature is activated before enabling the Discount setting. See the full guide: Email notifications.
2. Rewarding method
Choose how reviewers are rewarded:
Discount — reward reviewers directly with a discount code. The rest of this page applies to this option.
Loyalty points — reward reviewers with points by integrating with JOY loyalty app instead of a discount code. Read guide here.
3. Sending method
Pick when the discount is delivered:
Reviews must be published so reviewers can receive discount — the reviewer only gets the code after you publish their review in Manage reviews.
Send discount via email right after reviews are created — the code is emailed automatically the moment a review is submitted, before moderation.
Send discount right after customer reviewed via submit form — the code is shown directly on the storefront submit form once the review is sent.
Depends on your Submit form preset, the discount will be displayed in Collapsible or Popup style.
We do not recommend merchants to send customers discount right after their reviews submission because it can cause spammy reviews. You can review the reviews and update the approval status for them later.
4. Discount settings
4.1 Discount type
Same discount for all reviews — every qualifying review gets the same code value.
Different discount for photo reviews — set a separate value for reviews that include photos so customers are nudged toward richer reviews.
4.2 Discount value
Percentage or Amount — pick the unit from the dropdown.
Enter the numeric value (e.g. 10 for 10% off).
4.3 Discount code
Type a custom suffix in the Discount code field. The app prepends a fixed prefix and shows the final code under Preview (for example, Preview: AIR-12334HAS32).
Click Add variable to insert dynamic tokens into the code.
5. Submit form settings
These options control how the discount appears on the storefront submit form. They only matter if you use the Send discount right after customer reviewed via submit form sending method or if you want the form to advertise the offer.
5.1 Color setup
Text color — color for the general text on the discount banner.
Discount text color — color used for the discount value/highlight.
Background color — background of the discount banner.
5.2 Submit form content
Edit the message shown on the submit form.
Click Add variable to insert tokens like character count, photo count, or discount value.
5.3 After customer applies discount
Choose what happens once the shopper accepts the offer on the storefront:
Redirect to cart page — send them to the cart with the code applied.
Copy code & stay on current page — copy the code to clipboard and keep them on the product page.
5.4 Multi-language store
If your store is sold in more than one language, pick a language from the switcher and edit the Submit form content for that language. Click Save in this block to commit the translation. Other settings on the page save automatically; this Save button only applies to the multi-language content.
6. Advanced settings
Click Advanced settings to expand the panel.
6.1 Condition
Decide what makes a review eligible for the discount.
Text review — tick to require a minimum review length, then set Number of characters required (default 50).
Photo review — tick to require photos, then set Number of photos required. When using the Different discount for photo reviews type, also tick Require photo upload when photo-discount enabled to enforce that the higher photo-only discount is only granted when the customer actually uploads.
If there are different discounts, only the higher-value discount will be sent to the customer.
6.2 Expired date
Discount expire after: X days — how long the code stays valid after the customer receives it (default 30). Counting starts the moment the code is issued, not from review submission.
Send expiration reminder before discount expires: X days — how many days before expiry to email a reminder (default 5).
6.3 Customer eligibility
All customers — anyone can use the code.
Only customer who reviewed — restrict redemption to the customer who earned the code.
6.4 Combinations
Toggle Combinations to allow this discount to stack with other Shopify discount types, then tick the categories you want to allow:
Product discounts
Order discounts
Shipping discounts
Conclusion
After some quicks settings, you can now incentivize reviewers with discounts. This feature will not only significantly boost your number of reviews collected but can also enhance your sales performance. If you still have further questions, don't hesitate to reach our to our support team right in the app - click on the right corner chat box and tell us more!
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