How to write a Review request email that converts?
Customer review request email with personalized greeting and discount offer, boosting engagement and feedback collection.
What is a review request email
Whether you're a newcomer or a season pro, email is a strategic channel in not only nudging for a post-purchase review, but also in engaging your customer proactively.
Let's dive into some pocket knowledge:
A well-crafted review request email should be engaging, simple, and make it easy for customers to respond.
Effective subject lines spark interest and curiosity, encouraging customers to open and engage.
Why do people open your review request emails?
To craft a a r eview request email that works, you should get to know your audience first. Most importantly, you learn why do people open your emails.

Major problems with review request emails
Low Open Rates: One common issue with review request emails is low open rates. This often stems from unappealing subject lines that fail to capture attention or timing that doesn’t align with when customers are most likely to engage with their inboxes.
Low Conversion Rates (CR): Another challenge is low conversion rates, where customers open the email but don’t take action to leave a review. This can result from complex processes, unclear calls to action, or insufficient motivation for the recipient to respond.
How can you practice improving review request emails performance
1. Start with subject line to combat open rate
A well-crafted email subject line is crucial for several reasons. It serves as the initial point of contact between the sender and the recipient.
Make sure your review request is:

Tips: If someone buys something from you, they’ll expect a transactional email like an order confirmation or receipt
{{customer_name}} : this makes the email is for him
{{order_id}}: this relates to the customer's recent actions
Fortunately, Interactive emails can help with this. Try using Interactive email for a higher conversion rate, up to 59%.
Staff-picked subject lines that works perfectly, pick one and try:
"How was your purchase (Order #{{order_id}})? Leave a quick review!"
"Share your thoughts on Order #{{order_id}}!"
"Loved your purchase? Tell us with a review of Order #{{order_id}}!"
"Help us improve—leave feedback for Order #{{order_id}}!"
"Your opinion on Order #{{order_id}} matters! Leave a review today."
"What did you think of Order #{{order_id}}? Write a review in 1 minute!"
"Tell us about your experience with Order #{{order_id}}—quick review request."
2. Optimize a flexible schedule that satisfy you audience
If you happen to sell globally, it's crucial that you set a matching sending time with customers' regions.
Please also rest assured that your delay is ideal, refer to the proven scheduling below:
3. Combat low conversion rates with rewarding discount
Customer will be willing to submit a feedback if you provide something in exchange. These coupons can also ignite new purchases
Conclusion
In summary, crafting effective review request emails is crucial for building trust and increasing engagement. By focusing on personalization, compelling subject lines, and a simple process, you can boost response rates. With Air Reviews, you have the tools to automate and refine your strategy for maximum impact.
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