# Google Top Quality Store Badge

The Google Top Quality Store Badge

### **What is the Google Top Quality Store Badge?** The **Google Top Quality Store Badge** is awarded to merchants who meet strict performance standards in areas such as returns, browsing experience, and purchasing. This badge, when displayed on your store, signals trustworthiness and quality to potential customers. **Air Reviews** allows you to integrate this badge directly into your store - **no code needed**, right after you meet all the Google standards, enhancing visibility and credibility. {% hint style="info" %} Disclaimer: Air Reviews only supports integrating the badge to your store, whether Google approves top quality store or not depends on your store performance. {% endhint %} ### How does it work? You need to have a [Merchant Center account](https://merchants.google.com/mc/) and have approved products first to enroll in this program. Your progress will be monitored automatically, and [benefits](https://support.google.com/merchants/answer/14261098#benefits) will be applied to your offers when you meet a certain performance threshold. > For example, your Delivery category score will contain metric scores for your delivery time and delivery cost. For each metric in each category, you'll be given a rating of 'Low', 'Fair' , 'Good', 'Great' or 'Exceptional' that will also determine your overall quality score. To earn the 'Top Quality Store' badge, you must rank as 'Exceptional' in your overall quality score. {% hint style="info" %} You don't need to rank as 'Exceptional' in each category to rank as 'Exceptional' in your overall quality score. {% endhint %} {% hint style="info" %} Bear in mind that there are no program penalties for not meeting a certain performance standard. You just won't receive the benefits listed below. {% endhint %}

Monitor your Store quality performance in Google Merchant Center

### **Why Enable This Badge?** :white\_check\_mark: **Build Trust**: The badge is an endorsement from Google, reassuring customers about your store’s quality. :money\_with\_wings:**Boost Sales**: Customers are more likely to purchase from stores that display trust signals. :gear:**Improve Store Performance**: Meeting Google’s requirements can enhance your store’s usability and customer satisfaction. ### How to Set Up the Google Top Quality Store Badge in Air Reviews #### **1. Meet Google’s Merchant Performance Requirements** To qualify for the badge, your store must comply with Google’s standards in the following areas: {% hint style="info" %} Note: All of your compliance progress can be monitored through the [**Google Merchant Center**](https://merchants.google.com/) dashboard -> **Store quality** menu. {% endhint %}
Delivery Experience The metrics in this section measure the dispatch and delivery experience that you provide to customers. * **Delivery time**: The number of days it should take customers to receive their orders * **Delivery cost**: The cost for customers to receive orders excluding item costs
Return Experience The metrics in this section measure the return experience that you provide to customers. * **Return window**: The number of days that customers can return an item * **Return cost**: The cost for customers to return an item
Browsing experience The metrics in this section measure the customer's experience when visiting your website. Learn more [About valuable content coverage](https://support.google.com/merchants/answer/14185775). * **High-resolution images**: Information obtained from your website regarding the percentage of images on your site that are more than 1048 pixels. * **Images per item**: Information obtained from your website on the average number of images per item. * **Website speed desktop**: The time that it takes to fully display your website's content on desktop. * **Website speed mobile**: The time that it takes to fully display the content on the mobile version of your website.
Purchase Experience The metrics in this section measure the customer's experience while purchasing a product from your website. * **Promotion disapproval rate**: The percentage of your promotions that are disapproved (only applicable if you run promotions and submit them to Google). * **E-wallet types accepted**: Information obtained from your website regarding the number of e-wallet payment methods that you accept. The e-wallet types currently tracked by the Top Quality Store program are PayPal, Google Wallet, Apple Pay and Amazon Pay. Learn how to [add or update your e-wallet payment method](https://support.google.com/merchants/answer/14187023).
Store rating A rating calibrated by Google based on multiple sources including Google Customer Reviews, reviews from various independent rating websites and performance metrics from Google-led shopping research.
#### **Verify Eligibility** Log in to your [**Google Merchant Center**](https://merchants.google.com/) to monitor your store's compliance. For detailed requirements, refer to [Google’s Merchant Quality Program](https://support.google.com/merchants/answer/14261098). #### Preview The below is an example of how the badge will show up on your store. It is displayed as a widget in default, which can be then open to a panel with criteria and ratings.

A preview of the Google Top Quality Store Badge displayed on a merchant's store.

#### **2. Activate the Badge in Air Reviews** Once your store meets Google’s criteria, follow these steps to enable the badge in Air Reviews: {% stepper %} {% step %} **Access Air Reviews Dashboard** * Log in to your **Air Reviews Dashboard** via your Shopify admin panel. {% endstep %} {% step %} **Navigate to Badge Settings** * In the left menu, go to **Settings**. * Scroll down to the **Google Top Quality Store Badge** feature. {% endstep %} {% step %} **Turn On the Badge** * Toggle the feature to **On** to activate the badge. * Once enabled, the badge will appear automatically on your store's product pages. {% endstep %} {% step %} **Preview the Badge** * Check your product pages to verify the badge is displayed correctly. * **Contact us** (at the right bottom corner bubble) to request a position adjustment, or further explanation. {% endstep %} {% endstepper %}

Air Reviews settings showing the option to enable the Google Top Quality Store Badge.

Contact us if you need help with this feature

### **Conclusion** The **Google Top Quality Store Badge** is a game-changing feature for boosting trust, credibility, and sales on your store. By meeting Google’s performance requirements and enabling the badge through Air Reviews, you showcase your store’s quality and commitment to excellent service. Get started today to elevate your store's reputation and performance! For further assistance, contact our support team via the Air Reviews dashboard. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.airreviews.io/settings/google-top-quality-store-badge.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.