Double Your BFCM Reviews: The Power of Discount Incentives
Implement strategic discount incentives for customer reviews during BFCM using Air Reviews, doubling your social proof and boosting conversion rates
Last updated
Implement strategic discount incentives for customer reviews during BFCM using Air Reviews, doubling your social proof and boosting conversion rates
Last updated
Want to supercharge your review collection this BFCM? Air Reviews' Discount feature is your secret weapon. By offering enticing discounts for reviews, especially those with photos, you can dramatically increase your social proof and drive more sales. Let's dive into how to set up an irresistible discount strategy for BFCM 2024!
Motivates customers to leave feedback
Encourages high-quality reviews with photos
Creates a positive feedback loop: more reviews → more sales → more reviews
Enable Email Notifications First, ensure your discount offers reach reviewers by enabling email notifications:
Navigate to 'Collect reviews' → 'Email notifications'
Toggle on the main Notification feature and the Discount usage notification
Customize your discount email template with BFCM-specific messaging
Choose Your Sending Method Decide when customers receive their discounts:
After review publication (recommended for quality control)
Immediately after review creation
Instantly via the submission form (use cautiously to avoid spam)
Craft Your Discount Message Create a compelling offer that resonates with BFCM shoppers:
Use BFCM-themed colors in your message design
Highlight the exclusivity of the offer (e.g., "Special BFCM Reviewer Discount!")
Clearly state the discount amount and any conditions
Set Your Discount Type For BFCM, we recommend:
10% off for standard reviews
15% off for photo reviews
To set this up:
Choose "Different discount for photo reviews"
Set the standard discount to 10% (or your chosen amount)
Set the photo review discount to 15%
Craft a special message encouraging photo submissions
Fine-Tune with Advanced Settings Maximize the impact of your discount strategy:
Set a minimum character count for text reviews (e.g., 50 characters)
Require at least one photo for photo review discounts
Set an expiration date (e.g., end of BFCM week) to create urgency
Decide if the discount can be combined with other offers
Pro Tips for BFCM Success:
Consider higher discount percentages for big-ticket items
Create a tiered system (e.g., 10% for text, 15% for photos, 20% for video reviews)
Use countdown timers in your email templates to encourage quick reviews
Highlight the potential savings on future BFCM purchases to incentivize detailed reviews
By implementing a strategic discount system with Air Reviews, you're not just collecting more reviews – you're creating a powerful cycle of social proof and sales that can make this BFCM your most successful yet. Start setting up your discount strategy today and watch your review count soar!
